Tyler, The Creator to Design Barça's Clásico Jersey on October 25

Whenever a Clásico rolls around, Barça isn't just thinking about the starting eleven anymore. The club is also thinking about who's going to "wear" the crest that night. For the first meeting of the 2026-27 season against Real Madrid, the chosen one has a name: Tyler, The Creator.

The Grammy-winning rapper and designer will become the ninth artist to replace the usual Spotify logo on the blaugrana jersey for the clash with the eternal rival. The tradition dates back to 2022, when the sponsorship deal between the club and the streaming platform, which also lent its name to the stadium, led Drake to kick things off with his "OVO" label. Since then, there hasn't been a first Clásico of the season without a surprise on the front of the shirt.

Tyler, The Creator's turn comes with a date already circled: October 25, 2026, at Camp Nou. The jersey will keep Barça's classic blue and garnet stripes, but it will carry the logo of GOLF WANG, the artist's own streetwear brand. And that's not all: Tyler has taken creative control of an entire companion collection, which includes a varsity jacket, a retro Barça shirt with a leopard print, a fleece piece and a knit beanie.

A list that's already built its own history

Looking back at who has taken part in this unusual gallery says a lot about what the initiative has become. After Drake came Rosalía, with her "Motomami" logo, in a Clásico Barça won 2-1 at Camp Nou. Later it was The Rolling Stones who stamped their iconic tongue logo on the shirt to mark the release of "Hackney Diamonds," though the team lost 1-2 that night despite Lamine Yamal's debut in the fixture. Karol G and Coldplay also had their turn (with Barça romping to a 0-4 win at the Bernabéu), as did Travis Scott (in the 4-3 that sealed a season sweep over Madrid in the league), Ed Sheeran and, toward the end of last season, Olivia Rodrigo, whose logo accompanied Hansi Flick's team in the 2-0 win that clinched the LaLiga title at Camp Nou.

That last matchday with Rodrigo had a special detail of its own: the artist met with Yamal before the game, though he ultimately couldn't play due to injury.

Now it's Tyler, The Creator's turn, joining a group where pop, rock and hip-hop all cross paths, one that has become, almost without meaning to, part of every culé's emotional calendar. Every Clásico brings not just a result, but a new jersey to talk about.